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speculative emails [Oct. 10th, 2006|09:35 am]
UK Designers

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I received this speculative email this morning from a freelancer. Just thought y'all might be interested as to the calibre of a standard applicant for freelance work:

Hello!

If your Graphic Design Studio is ever in needing of support for whatever reasons! It could be being overloaded with work or under staffed, or it could be that certain types of work you'd rather out-source, then look no further than xxxxxxx. We're here to help you maximise your work load and give professional, accurate, and super fast work for any support you require.

We specialise in the following programmes: QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe Photoshop.

Visit our website at http://www.xxxxxxx.co.uk/ or call us on xxxxxxxxxx

If you need it and Photoshop work doing i.e. cut-out paths or retouching, please get in-touch as you'll find that not only is our work excellent but our rates are being super competitive as well.

Work seems to be rapidly picking up right now after the quite summer, so if you do have any large projects in mind, please give us as much notice as possible. We'd like to email you on a regular basis if that's possible, just to see if there are any projects coming up that we could possibly help with. However if you'd rather not have our emails, please let us know.

Thank you for your time.

Regards

X XXXXX
Studio Manager


--

Just in case you're interested, this was my reply:


Dear X XXXXX,

Thank you for your email. Although we currently have no vacancies for freelance designers and no need for support on any projects, I feel compelled to reply to your message.

As I’m sure you realise, freelance graphic design is a highly competitive business and the few agencies who are willing to risk using self-employed designers who are unknown to them, tend to be extremely choosey about the people they take a risk on.

For this reason it is extremely important that any speculative emails you send out – as a prospective employee – are representative of your abilities as a conscientious and thorough worker, e.g are proofread, punctuated correctly, spellchecked and do not contain dead web-links. Although these skills may not seem relevant on a purely design basis, they are indicative of your attitude to work and, when no examples of work are supplied, will form the only basis for the recipient’s opinion.

All that said, I think you need to re-read your email carefully and make some amendments to the content before sending out further copies.

Regards,
X XXXXXXXX
Partner
linkReply

Comments:
From: (Anonymous)
2006-10-10 11:08 am (UTC)

Mmm

While I agree with your comments about proofing etc (though you might want to look up 'choosey' and 'spellchecked'!) my experience is that this sort of speculative email, chatty, direct, energetic, gets exactly the response they're after. More conservative approaches can send an image that the person in question is a business manager, not a designer.
Certainly in my time in Brighton, this sort of email would have appealed to the type of client down there (arty, sole trader or small business, quick turnaround, meetings over a pint etc).
I would always suggest to a designer that a) you choose your client type and specialise rather than try to be all things to all people or b) you pitch your approach depending on the type of client.
The problem here wasn't the tone of the approach, it was the mismatch between it and you...
(Reply) (Thread)
From: my_blue_blanket
2006-10-10 01:20 pm (UTC)

Re: Mmm

"Choosey" is actually in the Oxford English Dictionary now and, although "spellchecked" isn't yet as far as I know, I'm pretty confident that anyone who 'spellchecks' their work would be able to make the leap and conjugate it :P
(Reply) (Parent) (Thread)
From: (Anonymous)
2006-10-10 05:13 pm (UTC)

Re: Mmm

I wouldn't trust the OED as far as I could throw it. Any dictionary that misses out the word "gullible" isn't very good in my opinion!
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